Are you thinking about monetizing your TikTok videos and want to learn more about the TikTok Creativity Program? You’re in the right place! To address widespread concerns about low payments from the original Creator Fund, TikTok introduced the Creativity Program—a new monetization model that rewards creators for producing high-quality, longer-form videos (videos must be at least one minute long).
In this guide, we’ll cover everything you need to know about the TikTok Creativity Program—from eligibility requirements to how to join, plus other ways you can earn money from your TikTok audience. Let’s dive in!
What Is the TikTok Creativity Program Beta?
Launched in February 2023, the TikTok Creativity Program Beta was created in response to negative feedback about the Creator Fund. Many creators reported extremely low earnings—sometimes as little as $20–$30 per million views. In response, TikTok began phasing out the Creator Fund in the U.S., U.K., France, and Germany by the end of 2023 and replaced it with the Creativity Program.
Those already in the Creator Fund were given the opportunity to switch to the new program. According to TikTok, creators in the Creativity Program may earn up to 20 times more than they did in the Creator Fund.
The Creativity Program aims to offer a more rewarding system for creators producing high-quality, original content—especially longer videos.
Eligibility Requirements for the TikTok Creativity Program
To join the Creativity Program, you must meet the following criteria:
- Be at least 18 years old
- Have a minimum of 10,000 followers
- Achieve 100,000 video views in the past 30 days
- Post high-quality videos that are at least 1 minute long
The requirement for long-form content is the main difference from the Creator Fund, which accepted shorter videos. This signals TikTok’s shift toward promoting more in-depth, engaging content.
What Was the TikTok Creativity Program Beta?
The Beta version of the Creativity Program was an invite-only trial, launched in early 2023. To be eligible for the beta test, creators needed to:
- Be 18 or older
- Have received at least 100,000 valid video views in the last 30 days
- Produce high-quality videos longer than 1 minute
The success of this test led TikTok to expand the program more widely.
TikTok Creativity Program vs. Creator Fund
While both programs have similar entry requirements, there are key differences:
✅ Similarities:
- Age requirement: 18+
- Minimum 10,000 followers
- At least 100,000 video views in the past 30 days
❗ Differences:
- Content length: The Creativity Program requires videos to be over one minute, while the Creator Fund supports short-form content.
- Earnings: TikTok claims creators in the Creativity Program can earn 20 times more than those in the Creator Fund.
TikTok Creator Rewards Program Eligibility
In addition to the Creativity Program, TikTok offers the Creator Rewards Program in selected countries. To qualify, creators must:
- Be 18 years or older
- Have at least 10,000 followers
- Get at least 100,000 valid video views in the past 30 days
- Use a personal bank account (business accounts are not eligible)
- Follow TikTok’s Community Guidelines
- Live in a country where the program is available, including:
- Brazil
- France
- Germany
- Japan
- Korea
- United Kingdom
- United States
How to Join the TikTok Creativity Program
If you’re currently enrolled in the Creator Fund and eligible to switch:
- Open the TikTok app and go to your profile
- Tap the menu icon and go to Settings
- Navigate to Creator Tools → Creator Fund
- At the bottom of the page, tap Switch to move to the Creativity Program
⚠️ Note: Once you switch, you cannot revert back to the Creator Fund.
How to Apply for the TikTok Creator Rewards Program
To apply for the Creator Rewards Program:
- Open the TikTok app and go to your profile
- Tap Creator Tools
- Select Creator Rewards Program
- Follow the steps to apply
TikTok will review your application and typically respond within three business days.
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